Göran Ström New Senior Product Manager Guide Gloves

New Senior Product Manager

Guide Gloves strengthens the competitiveness – hires Göran Ström as Senior Product Manager

The Swedish premium working gloves manufacturer Guide is in an expansion phase. To strengthen the product team and to have the capacity to invest more in customer centric product development and innovation we are proud to announce Göran Ström as our new Sr Product Manager as of April 15th  2019.

Göran joins Guide from the position as Product Manager/Customer Insight Manager at Ejendals.  “The successful recruitment of Göran is a keystone for Guide when aiming to become the most innovative glove manufacturer in Europe.  The recruitment reinforces the already very competent management team at Guide, and our journey towards the leading position in Europe will continue to accelerate”, says Jan Lundmark, CEO at Guide Gloves.

– My role is to move Guide towards becoming the most customer-oriented glove manufacturer in the businesses”, says Göran Ström.  “- I can see that we at Guide have great potential to grow and a bright market in front of us,” he says.

For any questions or comments, please reach out to Jan Lundmark, CEO at Guide Gloves.


Guide is a leading premium working gloves manufacturer, founded in 1995. Our roots are in Ulricehamn, Sweden, where we design, develop and sell 25 million pairs of gloves every year to customers in 30 countries. Since April 1, 2017, Guide is an independent company within the stock listed company Bergman & Beving [Berg B, Nasdaq Stockholm].